Oticon is changing its brand message—but not its philosophy.Earlier this year,the company announced the change of its longtime“People First”branding to“Life-Changing Technology.”Oticon began using“The Human Link”and“People First”mottos in the mid-’90s to remind and solidify with hearing care professionals(HCPs)the role the company and its devices play in the hearing rehabilitation process.

今年，奥迪康宣布将自己沿用很久的（自90年代便开始使用）“以人为本”品牌口号进行调整，更改为“改变生活的技术”。